Released on: October 16, 2008, 1:18 pm

Press Release Author: Kathleen Gage

Industry: Marketing

Press Release Summary:
Learn the inside scoop on making yourself appealing to radio show hosts.


Press Release Body: October 15, 2008 - Join Jackie Lapin and Kathleen Gage, The
Street Smarts Marketer(tm) to learn the inside scoop on making yourself appealing to
the radio shows that actively seek personal development/self-help/conscious living
guests.

Tuesday, October 21, 2008 from 1 - 2 p.m. Pacific.

Registration required http://www.streetsmartsmarketing.com/JackieLapin.htm

As a best selling author Jackie Lapin has been a guest on nearly 100 radio shows to
drive sales of her book and opt-ins to her newsletter list. As a master publicist
she has also launched companies and helped others sell millions of dollars of
products with her media relations skills. No one is more qualified to help authors
penetrate the personal development marketplace using radio than Jackie Lapin. Jackie
has recently developed a list of 600+ radio shows that seek personal development
guests and she'll tell you what she's learned! And how you can connect with them.

You'll learn:

# How to get their attention-in a good way!
# How to make yourself irresistible
# How to mold your message to their specific audience without diluting it
# How to structure a compelling pitch letter that makes them say "Yes!"
# How to take advantage of Internet Radio in a way you can't with mainstream

About Jackie Lapin
Jackie Lapin is a nationally recognized media relations expert with a world-
class client list for the past 30 years serving such clients as Toyota, Mazda, Upper
Deck, Avon, Caesars World, Philip Morris, Seagram, Heineken, Borden, Old Spice, The
World Poker Tour, NHL, Doctors Foster and Smith, Showtime, Golf Channel, PetSmart
Charities, AT&T and U.S. Playing Card.

She is also a very successful personal development/New Age author, speaker and coach
with her book, The Art of Conscious Creation, How You Can Transform the World that
rose to the No. 1 spot on Amazon.com. She travels the world teaching people how to
Conscious Create their lives, rather than let life happen to them.

In her newest venture, Jackie has created Conscious Media Relations a firm blending
her experience and knowledge of the Personal Development Infopreneur World with her
experience as one of the nation's leading media relations specialists. Conscious
Media Relations offers clients in the consciousness marketplace a turnkey Radio
Media Tour program that puts authors, speakers, coaches and leaders on the air with
hosts from among the 600+ personal development/self-help/conscious living radio
shows on her firm's proprietary list.

About Kathleen Gage
Kathleen Gage aka The Street Smarts Marketer(tm), is CEO and founder of Turning Point,
Inc. and Maxwell Publishing. She is a bestselling author; an Internet marketing and
publicity expert; and an award-winning keynote speaker.
Kathleen is a highly results oriented business advisor who works with spiritually
minded speakers, authors, coaches and consultants who are ready to turn their
expertise into money-making products and services. Her unique Street Smarts
Marketing Series programs are designed to help you achieve the business results you
desire in the most efficient, cost-effective way possible.
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Web Site: http://www.streetsmartsmarketing.com/JackieLapin.htm

Contact Details: Contact: Kathleen Gage
541.654.0426